From March to June, we attended and sponsored stops on the Mirakl Summit World Tour 2025 across Munich, Paris, London and New York, connecting with digital commerce and marketplace experts from around the world.
The theme for this year’s tour? Accelerate.
And that theme was felt in every keynote, breakout and conversation as Mirakl encouraged ecommerce businesses to move faster, think bigger, and embrace the next wave of digital transformation.
One of the standout messages from Mirakl was their “dinosaur” metaphor: too many companies are still using outdated models, acting like large, slow-moving dinosaurs in an ecommerce landscape that’s evolving rapidly. If they don’t adapt soon, they risk extinction by the digital asteroids coming their way.
Event highlights and shared insights
In Munich and Paris, the energy was strong right from the start. A highlight for us was the keynote from the CFO of Jumia, who gave one of the most open and honest talks of the tour, reflecting on the hard journey it took to get their marketplace to where it is today.
In London, we were thrilled to see one of our clients, Coca-Cola HBC, win the “Grow Bigger: B2B” award. We also joined a retail media breakout session that sparked discussion among retailers who are still figuring out their strategy and exploring what retail media means for them.
New York wrapped up the tour with a packed agenda focused on marketplaces and dropshipping, and we had the opportunity to see one of our clients, Cheney Brothers, on the big stage.
What we noticed
Across all the events, one common issue stood out:
Many ecommerce businesses with in-house tech teams don’t realise there’s a hybrid outsourcing option, where you can bring in a partner like us to work alongside your team – you don’t have to figure it all out alone.
And that’s where we come in.
Finally, a corkscrew?
At each stop, we handed out e2y-branded corkscrews – not just as a fun giveaway, but as a metaphor for what we do.
Mirakl is the fine wine.
We’re the opener.
It’s our job to help ecommerce businesses unlock Mirakl’s full potential and accelerate their marketplace journey, without the headache.
Still trying to crack the marketplace code on your own? Let’s talk strategy.
