SYBIT, a subsidiary of NTT DATA Business Solutions AG, welcomes the UK consulting firm e2y as part of its growing CX ecosystem.
This integration marks a major step in SYBIT’s continued expansion as a leading partner for Customer Experience (CX) and digital commerce – especially in the areas of marketplaces, composable commerce, and payment connectors. Together, SYBIT and e2y are building a new operational go-to-market for borderless commerce – seamless, scalable, and international.
e2y has long been an established implementation partner for SAP Commerce Cloud and Mirakl marketplace solutions, with offices in London, Valencia, Zaragoza, and Barcelona. Together with SYBIT, a powerful international consulting team is emerging – delivering digital commerce solutions for global customers, seamlessly integrated with deep CX expertise, from a single source across the entire customer journey.
The integration of e2y into SYBIT creates a unique value proposition for digital commerce: from classic B2C and B2B web shops to complex B2B2C platforms, omnichannel commerce, and international marketplaces – companies can now realise any digital sales strategy for any business model with a single partner. Based on secure, seamless online transactions tailored precisely to each target audience.
“With e2y, we’re gaining a highly specialised team that not only perfectly complements our CX portfolio but also elevates us as an entire company – technologically, strategically, and culturally,” says Thilo Kerner, CEO of SYBIT.
“Together, we bring the best of many worlds: comprehensive consulting, deep SAP expertise, and the ability to implement commerce solutions quickly and at scale – internationally, for both B2C and B2B.”
At e2y, becoming part of SYBIT is also seen as a strategic milestone:
“As part of SYBIT, our clients will benefit from new resources, enhanced services, and access to a complete CX portfolio,” says Aurélien Segond, CEO of e2y.
“This is the perfect time to evolve our marketplace expertise within a broader strategic context.”
With e2y, SYBIT is also significantly strengthening its international presence, industry reach and access to the consumer products market. e2y’s clients include major brands such as Coca-Cola Hellenic, Worldpay, Mollie, Manor and Roman.
The brand integration of e2y into SYBIT will take place gradually. Starting immediately, e2y will appear with the addition “a SYBIT company.” Over the coming months, the brand, website, communication, and internal structures will be fully transitioned into SYBIT.
“We are placing strong emphasis on delivering added value, continuity, and trust for our clients throughout the integration,” Thilo Kerner explains.
“They will continue to benefit from a reliable partnership – while gaining access to a broader, fully integrated service portfolio.”
“While maintaining the proven strengths of both companies, we’re creating new opportunities for our clients and teams to grow within a shared ecosystem,” adds Aurélien Segond.
“For us at NTT DATA Business Solutions, the acquisition is a strategic investment in future-ready CX expertise,” says Norbert Rotter, CEO of NTT DATA Business Solutions AG.
“The combination of our subsidiary SYBIT and e2y consolidates the deep expertise of two specialised brands, offering maximum customer proximity and global scalability. This internal transaction underlines our commitment to being the leading partner for CX cloud solutions.”
With this integration, e2y becomes part of Europe’s leading CX full-service provider. One partner – all capabilities: from customer journey strategy to marketplace technology.
