Why UI and UX Design Is Important For Your Ecommerce

For an optimised customer experience, the collaboration between UI and UX is key for creating an engaging and easy-to-use ecommerce platform. While UI focuses on the visual and interactive aspects of a digital interface, UX concentrates on the experience and satisfaction of the end user. 

By collaborating closely throughout the design and development lifecycle, UI and UX create a website that not only looks good but also resonates with your customers on a deeper level, fostering loyalty and engagement.

How Optimising UI and UX Can Enhance Your Customer Experience

UI and UX are vital for an enhanced customer experience given their direct influence on how customers interact with your brand and perceive your products. Here’s why UI/UX plays a crucial role in elevating customer experience:

How e2y Leverages UI and UX to Improve Customer Experience

As experts in ecommerce, we at e2y understand the importance of creating a user-friendly website that ensures a successful customer shopping experience. To achieve this, we prioritise several key strategies.

Get to Know Your Customers: Typically, clients either have their own in-house designers or work with external agencies. These designers actively engage with stakeholders to grasp their preferences, pain points, and essential needs. Upon receiving the designers’ proposals, and before starting the development process, our developers initiate discussions about the user journey through the application. This proactive approach allows us to create seamless digital experiences for your customers. 

Make It Easy to Use: Once the designers have meticulously arranged buttons and menus to promote intuitive navigation, we at e2y implement the functionalities behind these navigations. For instance, disabling buttons upon form submission to prevent multiple submissions. 

Work on Phones and Computers: Your platform must not only look good but also function seamlessly across various devices, like phones (smaller screens) and computers (bigger screens). To ensure this, we configure the different media queries, to make your website or application responsive on any device. 

Test and Improve: At e2y, we prioritise rigorous testing, so we leverage unit and BDD testing to ensure that our solutions work as expected. 

Listen to Customers: We highly value customer feedback and actively consider their input to continuously improve your platform over time. 

Fix Problems: In the event of an issue like an error message or a crash, we make sure to clearly outline what has happened and how to fix it. We develop this error message to inform the customer that something has gone wrong.  

Always Improve: At e2y, we are dedicated to staying at the forefront of the ecommerce tech industry, updating our solutions with the latest technology and following SAP standards.

What Do We Do Differently?

At e2y, unlike most companies, unit and automated testing is mandatory. We prioritise testing to ensure everything functions as it should before deploying changes into production or the UAT environments. This guarantees that once the website is live, it fulfils all client and customer requirements.

For instance, when a form submission encounters a backend issue, a following error message is sent. We confirm the error message displays as expected during testing. If we introduce additional requirements, we must change the behaviour, and the test should initially fail to reflect these modifications. This method serves as a safety net – updating the test aligns it with the new requirements. So, when clients request new functionalities, we lessen the risk of code regression.

Unlock Ecommerce Excellence with e2y’s Solutions

The importance of UI and UX in ecommerce cannot be overstated. The seamless collaboration between UI and UX is essential for creating an engaging and user-friendly platform that resonates with customers on a deeper level. At e2y, we prioritise creating an optimised digital experience for your customers – aimed at ensuring success. 

From getting to know your customers to ensuring seamless usability across various devices and implementing rigorous testing frameworks, we are committed to delivering exceptional ecommerce solutions. Our commitment to staying ahead in the industry and our unique approach to problem-solving set us apart from the rest.

Are you ready to elevate your ecommerce experience? Explore our services at e2y and let us help you create a platform that not only meets but exceeds your expectations. Get in touch with us today to embark on a journey towards ecommerce excellence.

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